If you spend hours in the mall and walk out frustrated with little to show from it, I want you to know I sympathize and feel your pain. Project Tall was formed out of personal paint points in shopping and trouble finding clothes that fit. I am relatively tall, 5'8" and even though it's not tall enough to join an official tall club, I still have a hard time finding clothes that have long enough sleeves and inseams, and are broad enough in the shoulders. I became so frustrated I wanted to create a solution for me and others in my situation, thus Project Tall. I would create a clothes matching site and based on a persons measurements they would be matched to clothes that was the best fit for their body. 

Originally this was going to be tailored to a tall clothing site but I see this could have great potential for all sizes and fits. It's estimated women spend 400 hours a YEAR on shopping. Wow, and really when you break it down that's like 8 hours a week, I think I might actually fall into that category of women who waste an eighth of their life shopping. I'm really tired of the time I've wasted hunting, and now I want to use my time wisely and have the clothes matched to me. No more experimenting which brands in what sizes kinda fit. I think it's about time for a solution.